Merlin Entertainments Announce Coca-Cola Partnership and 50% Family Attraction Discounts

After positive consumer feedback and demand following the 2018 launch of the initiative, 23 ‘reverse vending’ machines will now be available for people to recycle any 500ml plastic bottle, with those who deposit their empty bottles being rewarded with a voucher to receive 50% off entry at 30 Merlin attractions.

“Recycling doesn’t need to be boring and we want to reward and recognise people for doing the right thing and making it easier to recycle on the go. This is just one of the steps we’re taking to ensure our packaging is as sustainable as possible and making it easier for people to recycle” - Kris Robbins, Marketing Director at Coca-Cola Great Britain 

The machines will be available at the entrances of Alton Towers Resort, Thorpe Park Resort, Chessington World of Adventures Resort and LEGOLAND Windsor Resort, with Warwick Castle Resort and SEA LIFE Blackpool now also participating in the recycling scheme.

“We are delighted to extend this initiative after great success in 2019. We care about recycling and know that our customers do too. This partnership is a great way to work together to protect our planet and is just one of the initiatives we are invested in to increase recycling at our attractions.” - Sandra Hazel, Head of Force For Good at Merlin Entertainments 

The reverse vending machines will be in place until 17th October 2019 at Alton Towers Resort, Thorpe Park Resort, Chessington World of Adventures Resort and the LEGOLAND® Windsor Resort and until 31st March 2020 at all other participating attractions.

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