Why You Should Set Up a Yoga Retreat At Your Holiday Park or Resort

 

Yoga has become a huge trend in recent years. With this in mind, opening your very own yoga retreat is definitely worth considering! Find out more, here...

 

Yoga is a fantastic activity, with many health benefits, which has grown rapidly in recent years. With an increasing worldly focus on mental health and wellbeing, this comes as no surprise. In fact, around 15 percent of people now treat themselves to a yoga retreat every year!

 

Unlike many sports, yoga is a great way to get people of all ages involved. This means that, when it comes to the business side of things, there are no limitations to your customer base - it’s open to all.

 

At the Holiday Park and Resort Innovation Show, our aim is to highlight some of the key ways you can change up your hospitality offerings. Your FREE ticket will give you the opportuninty to discover how to do this, to help you improve your profits. With the industry constantly changing, and yoga becoming a huge part of this landscape, perhaps offering a yoga treat could be the next option for you.

What is Yoga?

Ancient sources tell us that yoga was first introduced in India around 7,000 years ago! Focusing on building strength, flexibility, and mental wellbeing in a spiritual sense, the practice has survived the test of time, and is becoming ever-popular, even today.

 

Yoga originally gained wider popularity in the western world during the 19th century, but really took off during the 1980s. This modern practice maintains many of the traditional ideas, including the series of postures yoga entails. That said, these days, it’s evolved to encompass an array of practices, from the traditionally calm and meditative, to the more energetic and sporty.

 

Those who practice yoga, otherwise known as “yogis”, are changing the face of the holiday park and resort industry. Get involved in the movement!

Why You Should Offer Yoga at Your Park or Resort

With the popularity of yoga increasing every day, demand is high. Therefore, it’s no surprise that more and more yoga retreats are opening up all the time. Could your yoga retreat be next? Here are some stats to convince you that yoga could be a viable new business direction for your holiday park or resort:

• 300 million people across the world now practice yoga.


• In America alone, 36 million people practice yoga, and this quantity has almost doubled since 2012.


• Between 2012 and 2019, the US revenue for yoga was $9.09 billion.


• This revenue is projected to increase to $11 billion by 2020.


• It’s not just a trend for young people, as around 14 million people over the age of 50 are now doing yoga.


• On average, yogis are more than willing to pay of £30 per yoga session.


• Six percent of yogis are even willing to spend over £80 on a memorable yoga session.

These stats are pretty impressive, and aren’t set to tire any time soon. By harnessing the power of this growing trend, you could gain more customers, and boost profits to your park or resort.

The Benefits of Yoga

The ancients clearly understood the importance of mental wellbeing, having practiced yoga mainly for this purpose. This is because spiritual development was thought to help train the body and mind to become aware of one’s self, and the nature around them. This way, self-control could be practiced, which was seen as a major virtue during these times.

 

Since then, a lot of research behind the benefits of yoga has been published, which shows us that the ancients weren’t wrong (read this research for further insights)! Some of the fantastic health benefits of yoga include:

• Better posture, strength, and flexibility.


• Decreases tension, stress, depression, and anxiety.


• Could reduce inflammation and chronic pain.


• May increase heart health due to an increase in blood flow.


• Protects your bones and spine, and reduces joint and cartilage breakdown.


• Can help you to focus better.


• Improves breathing, by helping you inhale in greater volumes, therefore, with greater efficiency.


• May help with weight loss.


• Promotes and supports balance and good habits, including eating and sleeping well, as well as helping people quit smoking and drug-use.


• Could relieve the symptoms of menopause.


• Can help people with chronic diseases to manage their symptoms, therefore improving their quality of life.

The daily grind can be difficult, which is why most people choose to practice yoga in order to relieve tension in their bodies and minds. By introducing yoga retreats into your hospitality offerings, you could help people to improve their general wellbeing.

How to Implement Yoga at Your Park or Resort

Yoga doesn’t require much equipment to get it started up as a viable business prospect. In fact, just a small investment in some yoga mats and a yoga instructor could be all it takes!

 

Due to the popularity of yoga, a yoga instructor really won’t be hard to comeby. Otherwise, it’s all about location, location, location. Many people like to practice yoga outside, so a simple patch of grass, sand, or woodland could be just the ticket. Otherwise, for rainy days, an open space, like a studio, will be required, which could require planning permission (find out more on the government website).

Yo(u’ve)Ga(t) to Get Involved!

As you can see, it won’t take much to introduce yoga to your holiday park and resort offerings. That said, despite these small considerations, it’s clear that big profits could come from it!

 

Want to discover some more innovative and inspirational ideas to take your hospitality company to new heights? Just grab your FREE ticket to the Holiday Park & Resort Innovation Show, on 6th & 7th November at the NEC, Birmingham, to discover your company’s future potential.

 

Think you have a fantastic insight into yoga, or some yoga products or services that could be showcased at our exhibition? Don’t hesitate to get in contact with Event Director, William Mansfield, at william.mansfield@prysmgroup.co.uk, or call +44 (0)7723 058 074, to exhibit at the show. We look forward to seeing you there!