Inclusion: Eden Project Blossoms After Partnership With Widgit


Discover how Widgit has implemented their accessible signage and displays to boost inclusion for the Eden Project.

Up to 14 million people in the UK (20 percent of the population) will experience communication difficulty at some point in their lives. By using Widgit symbols on signage and displays, Eden Project has achieved more inclusive accessibility for its visitors, regardless of their level of literacy. This has broadened their market significantly and cemented their position as an attraction that is accessible for all.

Providing accessibility at your attraction is imperative to gaining this reputable accolade. With your FREE tickets to the Family Attraction Expo, you can meet the amazing companies, like Widgit, who are changing the face of the family attraction industry for the better. Find out more about their fantastic projects, here...

This South African plant sign has been improved through the help of Widgit's inclusive symbols

How Widgit Have Boosted Inclusion at the Eden Project

The Eden Project welcomes over 850,000 visitors every year and offers a fun and educational trip for both children and adults from all over the UK and abroad. Based in Cornwall, the award-winning tourist attraction features three biomes that house plants which have been collected from many diverse climates and environments. Its mission is to promote the understanding and responsible management of the vital relationship between plants, people and resources, leading towards a sustainable future for all.

Widgit worked with the Sensory Trust to create more accessible signage and exhibits at the world-famous attraction. With more than 35 years of experience, Widgit provides attractions with bespoke solutions to help them engage and communicate clearly with all visitors - before, during and after their visit - and to provide a richer connection between people and place.

Many of the exhibits at Eden Project, including The Coffee Fence, Plants for Industry and PLANTS exhibit, now include Widgit symbols as part of the learning experience. Also, a series of Discover Eden booklets were designed in different languages. This included Widgit symbols as well as large print, easy English, braille, German, French and Japanese.

Dr Jo Elworthy, Director of Interpretation at the Eden Project, says: “Positive feedback shows

how excited Eden visitors feel when they find the same symbols here as the ones they use in their centre or school, and people have actually visited after hearing that Widgit symbols are being used.”

Cate Rae, Managing Director at Widgit, added: “Since working with Eden Project, we have seen the attraction go from strength to strength, and we now look forward to seeing its continued growth. It is a pleasure to partner them on this journey.”

This sign for the Mediterranean Basin plants has been improved through the addition of inclusive Widgit symbols

Want to Boost Inclusion at Your Attraction?

The UK’s Equality Act 2010 places an obligation on all organisations to ensure that any services they provide are extended equally to people with disabilities, including those who have difficulty in reading or understanding the meaning of words. To find out more about Widgit, and how it can benefit your brand, please visit or call 01926 333680.

Alternatively, don’t hesitate to get your FREE tickets to the Family Attraction Expo, on 6th & 7th November at the NEC, Birmingham, to meet them in person. Discover how Widgit could change the face of inclusion at your attraction, and join us at this leading exhibition.

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