Moving ahead with the implementation of the SUP Directive
About Eamonn Bates
Over the last thirty-five years, Eamonn has been active in the public affairs sphere in Brussels representing a wide range of clients vis-à-vis the European institutions. He is currently Secretary General of Pack2Go Europe (trade association representing food & beverage service packaging manufacturers), Serving Europe (trade association representing branded food & beverage service chains) and the Clean Europe Network (European Litter Prevention Association). Eamonn holds a Bachelor of Business Studies (HONS), Trinity College Dublin and a Masters in European Affairs, College of Europe.
The so-called SUP Directive will bring forward bans and restrictive measures as of 2021 that will have a major impact on how the the food & beverage packaging industry operates. The changes will affect the whole supply chain, from raw material suppliers to recyclers, and will necessary imply action from business operators to adapt to the new markets.