Driving Audiences By Daring To Be Different
About Eddie Kemsley
At 23 yrs, Eddie became General Manager to a £3m turnover business. Soon after, becoming one of Evening Standard''s five most influential event organisers.
A team member that devised ‘LOVEBOX WEEKENDER'' she created a sell-out, multiple award-winning event. She then relaunched Camden Palace as KOKO, becoming an award winning, multi arts venue. She ran a myriad of multi arts festivals (5000 -100,000 capacity), and successfully launched a variety of restaurants and night clubs, including award winning BED and NYLON.
As Festival Director of troubled Beach Break LIVE –25,000 capacity music festival, she won Best Medium Sized Festival. She then spent 7 years as Group Head Communications & Development at Howletts & Port Lympne Animal Park / Aspinall Foundation and then CEO to turn around The Hop Farm Visitor Attraction, Kent.
She joined Dreamland Margate in 2014 as CEO with its opening in 2015, then Kidzania as CEO before returning to Dreamland as CEO in 2019.
2019 is a record-breaking year for Dreamland Margate, with visitor targets far exceeding expectations. Eddie’s talk will reveal how this success was achieved by carefully appealing to multiple audiences. She will explain the advantages of Dreamland Margate’s brand, which has developed to uniquely position the amusement park and event space as different from any other attraction. Furthermore, she will discuss how culture and creativity are the strategies behind all business decisions, from the theme of the park and the music and entertainment programmed, to the food and beverage served.