About Joss Croft
Joss Croft is currently CEO of UKinbound.
Before joining UKinbound in November 2018, Joss was Managing Director of Marketing at the Department for International Trade, responsible for the Marketing and Communications programme for UK exports and investment including the delivery of the events programme, and the award-winning GREAT campaign to drive exports and investment.
He was previously Marketing Director of VisitBritain, involved in the development of the GREAT Britain and NI campaign. Campaign successes include two Gold and one silver awards at the Cannes Lions Festival of Creativity. Joss also draws on his experience delivering the UK’s London 2012 tourism campaigns.
Passionate about the UK, Joss lives in Kent with his wife and two children and when not working enjoys spending time with his family, cooking and eating with friends.
An overview of the inbound market into Britain and how to get a slice of this valuable pie with a specific focus on working with the travel trade